Here, however, people perceive gold in a different light. Looking back, people have been fascinated with gold jewelry since ancient times. We are not just referring to the bridal or festive jewels women wear. We are also talking of the gold jewelry men used to wear from various walks of life.
In short, India’s connection with gold jewelry is also deep and long-lasting.
Is it Just the Common Love for Shiny Metal?
Long answer short, the love for the shiny metal has been beyond the looks or appeal alone. It is more for how the metal has become synonymous with purity and the height of reverence.
We must walk around some old temples across our country to open our eyes and observe the temple art. We shall see the old sculptures also donning the thick golden jewelry.
Since time immemorial, gold has been a rare and precious metal. It was earlier considered worthy only of the Gods and royalty. This has been the reason the metal got this much respect.
Silver and platinum are, till date, considered second and third in position. Just look at this stat which states that gold price is already up in this first quarter of 2023. What makes gold the most treasured and highly valued? Let us check out the top reasons that make it the most loved metal.
A Sign of Prosperity
Gold has always been a symbol of purity and prosperity. In Indian culture, right from birth, people believe that every human child should have a happy and wholesome life. Hence, people make the child wear a small golden bracelet, chain, or even an anklet, preferably in gold.
That’s how much gold takes precedence in Indian culture and tradition.
Variety in Styling
Whether you are a modern fashionista or not, you can wear gold however you want. You can pick from the temple designs of heavy antique gold jewelry. You may otherwise wear the lightweight white gold or rose gold options to the office. It is that simple. You can go for simple gold jewelry or add gemstones, crystals, or even pearls to make the jewelry prettier.
A Symbol of Purity
Gold has always been a symbol of purity. So, people feel it is worthy of giving to Gods and goddesses in places of worship. Today also, if someone wants to show respect to their favored deity, they donate gold. Even while celebrating festivals like Diwali or Dhanteras, people place a gold biscuit or a coin at least to welcome purity besides abundance into their life. They place it in their shrine and pray it.
Worthy Choice of Family Heirloom
A common tradition everyone follows almost globally is passing down the family heirloom. So, during a son’s wedding, the bride is given an heirloom or jewel to welcome her to the family. This is endearing to the bride, who wants to begin her new life there. She feels warm and welcome by this gesture. Usually, this is a golden necklace, a brooch, a golden pair of bangles or bracelets, or even rings. Whatever the item is, everyone in India prefers it to be gold. The main intention is knowing that gold, with its increasing price, will continue to be a valuable metal even in the future.
The Status Quo
People are always fond of showing off their prosperity and riches. We all have seen people boasting or bragging about the same in the form of parties. When they strike it rich, they may buy plots or fancy cars. They invite their peers to their homes to display their fondness for wealth and an eye for spotting art. The first noticeable sign of prosperity is golden jewels. People buy and wear earrings, bangles, or even thick chains or gold. These are the most visible signs of wealth and draw much admiration among those with an eye for spotting prosperity.
Great for Investment
Many people who know little about buying land or cars resort to buying gold. When they hear someone suggest, ‘Invest in gold in India, ’ they agree. This is because all one has to do to invest is buy gold per their budget. While cars and lands cost lacs and crores, gold prices can start less. One can buy a golden ring, nose pin, or earrings for less than Rs. 20000. The capital for buying gold is the least; as per this report, 56% of the middle class makes up the chunk of shoppers for gold.
The second reason for people to buy gold is because of how one can buy it from anywhere. One can buy it from a local but reliable jeweler in any part of India. One must do more than walk into a place and shop to buy a car or a flat. It would require a lot of knowledge and expertise in the field.
Another aspect of why gold is a great idea for investment is because it requires little paperwork. You do not have to worry about doing too many legal procedures to own a pair of bangles or golden jewelry. All you will get is a receipt for the jewels you buy. File and keep it safe for claiming or filing taxes when you travel with it.
The Best and the Most Rewarding Investment Choice
We buy any asset to use for our rainy days. We save money by buying a flat or car. But go for a 10 gm gold biscuit, and you can rest assured that the price of it tomorrow will increase. Just buy it from a licensed jeweler, like Gujarat Gold Center. It is the best asset you can save for your spouse or child; see that they will get better returns later.
With so many positives, it is not surprising why Indians love gold this much.